However, the Japanese people could taste the difference between fresh and frozen fish…..and they did not like the taste of frozen fish, and as a result, the frozen fish brought a lower price. To address this, the fishing companies installed fish tanks on their boats. They would catch the fish and stuff them in the tanks, fin to fin. The problem was… this also did not work well, because after thrashing around, the fish were worn down and lost their fresh-fish taste. The fishing industry faced an impending crisis!
But today, Japanese fishermen get fresh-tasting fish to their Japan customers because of a brilliant, simple innovation. How do they do it?
To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks.. but now they add small sharks into the tanks. The result, the fish are challenged and need to be constantly on the move in order to survive!
The challenge they face keeps them alive and fresh!
Do you sometimes live in a stagnant pond where you thrash around? Are you sometimes tired and worn down? If your answer is yes, then consider introducing some sharks into your life. When you do, you will be more regularly facing challenges, and your challenges will keep you energized in your search for solutions.
You have the resources, skills and abilities to make a difference. Find a shark and put it in your tank and see how far you can really go.